The pandemic made more of us use digital in all aspects of our lives. At work this means we are expecting a consumer brand-level experience, something that most B2B companies do not provide, and that's a risk for them.
Brand and messaging is now coming to the industrial and manufacturing space. Just like with consumer brands, industrial brands need to connect with people digitally as that is how people are engaging with everything.
APIs are great but too many people think they give you everything needed for a successful integration, and APIs differ from system to system.
Some observations from our experience of having a remote work team that could be helpful.