From regional supplier to essential ingredient logistics partner
How ingredients PLUS evolved from a traditional processor into a modern, delivery-first brand—ready to serve regional food manufacturers, scale customer experience, and stand apart in the ingredient market.
ingredients PLUS
Ingredient Logistics, Sweeteners & Food Oils
Lakeville, NY & Landisville, PA
Brand Strategy, Digital Infrastructure, Customer Experience, Employer Brand
ingredients PLUS had a strong operational backbone—fully owned trucking fleet, regional reach, and food-grade processing—but lacked a brand and digital presence that reflected its strengths. The company was still seen as a commodity supplier, with outdated tools and no unified story. To reach new customers, rally internal teams, and differentiate in a saturated space, the business needed a full transformation.
Ingredients PLUS also faced a challenge shared by many logistics-driven companies: attracting qualified drivers in a highly competitive labor market. Their employer brand was largely invisible online, limiting their reach and ability to showcase culture and differentiation.
Rebrand the company as ingredients PLUS, with a modern visual identity and messaging framework
Design and develop a performance-ready website, built for discovery and clarity
Create sales enablement assets including business cards, one-pagers, and customer-facing decks
Conduct voice of customer and develop ICPs and buyer personas
Launch targeted digital campaigns to support outreach and brand awareness
Design and develop the Pantry customer portal—featuring real-time tracking, account access, and a simplified buyer experience
Created a standalone Drivers site (drive4ip.com) and launched a full-scale driver recruitment campaign—supporting both talent attraction and internal culture alignment
A new brand aligned with ingredients PLUS’s true role and strengths
Clear positioning with defined audiences and purpose-built messaging
Digital infrastructure to support campaigns, growth, and customer onboarding
Pantry launched as a market differentiator, creating visibility and trust
Internal and external alignment around a single, powerful idea: “It’s all about the when”
