From static to scalable
The Buffalo AKG Art Museum, founded in 1862, is one of the United States’ oldest and most respected public art institutions, recognized internationally for its modern and contemporary collection.
Following a major 2023 expansion, the museum partnered with Twisted Rope to scale awareness, engagement, and revenue through a more structured, conversion-driven digital strategy.
The Buffalo AKG Art Museum
Arts, Museum, Cultural Institution
Buffalo, NY
Digital Infrastructure, Ad Campaigns, Content Strategy
The Buffalo AKG Art Museum had strong cultural relevance and compelling programming, but lacked the digital infrastructure and audience clarity needed to fully convert interest into sustained growth. Event performance and membership engagement were difficult to measure end-to-end, organic reach was largely limited to existing audiences, and content lacked sharp alignment to distinct visitor motivations. To increase attendance, expand discovery, and drive measurable revenue and membership growth, the museum needed a more professionalized digital strategy; one that connected storytelling, audience targeting, and conversion into a unified system.
Activate paid media using lookalike audiences and retargeting to drive new visitor acquisition and lapsed-member reengagement
Align content and creative to distinct audience segments, refining messaging through data-driven iteration
Implement structured funnel strategies to move users from awareness to key conversions, including exhibition attendance and memberships
Upgrade tracking infrastructure with pixel installation and enhanced attribution for performance optimization
Deliver paid high-impact campaigns for marquee exhibitions an events—to including Kusama, Rocking 2025, and Bewitched—to expand reach and elevate brand visibility
Generated $220k in revenue
from $24k in spend
ROAS (Return on ad spend) consistently exceeded
5x across performing ad sets
Reached over 8.5 million
impressions and 853k engagements
Built a high-converting audience
foundation for featured events
and repeat ticket purchasers
260 new memberships and reactivated
90 lapsed members, generating
approximately $11k in revenue
Established a proven value funnel
across digital touchpoints that is
mapped and measurable
